An Enterprise is on a complex roller coaster of procedures - what is needed is a method to simplify it integrating those virtues of paramount concern - the ability to relate with individual customers, meet their requirements and create satisfaction. CRM makes that difference in an otherwise stringent no frills system.

Sheer CRM - powered by customer-focused business strategy, involves people, processes, and technology associated with sales, marketing, and service. Integrating back office accounting and ERP functionality, it addresses all major processes, collaboration and information requirements of customer-intimate organizations. Binding software with applied business intelligence, it helps organizations maximize customer acquisition, loyalty, retention and profitability.

Sheer CRM combines demanding chain technologies with supply chain efficiency. Optimizing power to create and personalize compelling value propositions targeted at appropriate customers at opportune moments thus delivering cross-enterprise analysis that help manage core business processes effectively, driving revenue growth and tangible ROI.